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1 campaign theme
марк., пол. центральная тема [лейтмотив\] кампании (предвыборной или маркетинговой; основная идея, на которой основывается кампания) -
2 campaign theme
Реклама: тема кампании, тема рекламной кампании -
3 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
4 Wahlkampfthema
n campaign issue* * *Wahl·kampf·the·mant election campaign theme, theme of a/the election campaign, platform* * *Wahlkampfthema n campaign issue -
5 тема кампании
Advertising: campaign theme -
6 тема рекламной кампании
Advertising: campaign themeУниверсальный русско-английский словарь > тема рекламной кампании
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7 matiz
m.1 shade.2 subtle difference (diferencia).sin matices unqualified, unconditional (apoyo)3 nuance, overtone, connotation.* * *(pl matices)1 (color) shade, tint2 (variación) nuance3 (rasgo) hint* * *noun m.1) hue2) shade* * *SM1) [de color] shade2) [de sentido] shade, nuance; (=ironía) touch* * *a) ( de color) shade, hue, nuanceb) (de palabra, frase) nuance, shade of meaningse diferencian en algunos matices — there are some subtle o slight differences between them
tiene un cierto matiz peyorativo — it has a slightly pejorative nuance o has slightly pejorative connotations
c) ( de ironía) touch, hint* * *= inflection, nuance, overtone, colour [color, -USA], shading, undertone, tint, sidenote [side-note], tinge, twist.Ex. The correct inflection of meaning should be conveyed by the way in which the words are used in the title.Ex. Their appreciation of the nuances of good abstracting style or appropriate indexing terminology may be lacking.Ex. Those materials they describe as ephemera must be collected and despite the derogatory overtones of the descriptor, carefully organized.Ex. This is why we quite often find that literary uses of language deliberately explode dictionary definitions, and by the particular way a particular author uses words, selects and orders them, they take on a highly personal color we call style.Ex. The darkest and the lightest shading took the shortest amount of time, the medium shading the longest.Ex. Speakers covered the history of the campaign to alert parents to racist undertones in children's books.Ex. The lighting is good but made unharmonious by the use of colour tints.Ex. The odour impression was a very pleasant spearmint, with green, floral, fruity, and spicy sidenotes.Ex. This crass suggestion carries with it more than a tinge of suburban elitism.Ex. Given such a narrow area in which to write it would be argued that the miracle is how so many authors can continue to find new twists to such a restricted basic theme.----* adoptar un matiz = take on + colour.* con pequeños matices = nuanced.* matiz de significado = shade of meaning.* * *a) ( de color) shade, hue, nuanceb) (de palabra, frase) nuance, shade of meaningse diferencian en algunos matices — there are some subtle o slight differences between them
tiene un cierto matiz peyorativo — it has a slightly pejorative nuance o has slightly pejorative connotations
c) ( de ironía) touch, hint* * *= inflection, nuance, overtone, colour [color, -USA], shading, undertone, tint, sidenote [side-note], tinge, twist.Ex: The correct inflection of meaning should be conveyed by the way in which the words are used in the title.
Ex: Their appreciation of the nuances of good abstracting style or appropriate indexing terminology may be lacking.Ex: Those materials they describe as ephemera must be collected and despite the derogatory overtones of the descriptor, carefully organized.Ex: This is why we quite often find that literary uses of language deliberately explode dictionary definitions, and by the particular way a particular author uses words, selects and orders them, they take on a highly personal color we call style.Ex: The darkest and the lightest shading took the shortest amount of time, the medium shading the longest.Ex: Speakers covered the history of the campaign to alert parents to racist undertones in children's books.Ex: The lighting is good but made unharmonious by the use of colour tints.Ex: The odour impression was a very pleasant spearmint, with green, floral, fruity, and spicy sidenotes.Ex: This crass suggestion carries with it more than a tinge of suburban elitism.Ex: Given such a narrow area in which to write it would be argued that the miracle is how so many authors can continue to find new twists to such a restricted basic theme.* adoptar un matiz = take on + colour.* con pequeños matices = nuanced.* matiz de significado = shade of meaning.* * *1(rasgo): la palabra tiene matices que no se pueden traducir the word has nuances that are impossible to translatese diferencian en algunos matices there are some subtle o slight differences in meaningtiene un cierto matiz peyorativo it has a slightly pejorative nuance o has slightly pejorative connotationsuna protesta con matices políticos a protest with political overtonesle da un matiz irónico a la afirmación it gives the statement a touch of irony2 (de color) shade, hue, nuance* * *
matiz sustantivo masculino
matiz sustantivo masculino
1 (de color) shade
2 (de intención) shade of meaning, nuance: había un matiz despectivo en sus palabras, there was a note of contempt in her words
' matiz' also found in these entries:
Spanish:
aspecto
- tinte
- toque
- captar
English:
get
- hue
- nuance
- overtone
- shade
- tinge
- tint
- want
- hint
* * *matiz nm1. [de color] shadeun conflicto que ha adquirido matices de guerra abierta a conflict which is beginning to look like open warfare;sus palabras tienen un matiz irónico his words are tinged with irony3. [diferencia] subtle difference;se parecen en mucho, con algunos matices importantes they are very similar, although they have a few important if subtle differences;expresó su apoyo sin matices a la intervención militar he expressed his unqualified o unconditional support for military intervention* * *m1 de ironía touch2 de color shade* * *1) : hue, shade2) : nuance* * *matiz n (de color) shade -
8 tono
m.1 tone.¡no me hables en ese tono! don't speak to me in that tone (of voice)!subir el tono, subir de tono to get o grow louder; (volumen, ruido) to get angrier and angrier (situación)tono de voz tone of voice2 shade, tone.tono de piel complexion3 tone.tono muscular muscle tone4 key (Music) (tonalidad).tono mayor major keytono menor minor key5 vigor, strength, vigour.6 hue, tone, shade, color.* * *1 (gen) tone2 (energía) energy\a tono con in tune with, in harmony withbajar de tono / bajar el tono to lower one's voice 2 figurado to tone downdar tono / dar buen tono figurado to give class, give prestigedarse tono figurado to put on airsde mal tono figurado vulgaren tono airado in an angry tonefuera de tono figurado inappropriate, out of placesin venir a tono figurado for no good reasonsubir de tono / subir el tono to speak louder 2 figurado to warm uptono mayor MÚSICA major keytono menor MÚSICA minor key* * *noun m.1) tone2) key, pitch3) shade* * *SM1) [de sonido] toneen tono bajo — in low tones, in a low tone
baja/sube un poco el tono del televisor — turn down/up the television a little
tono de marcar — (Telec) dialling tone, dial tone (EEUU)
tono de llamada — (Telec) ringtone
-ya me he dado cuenta -dijo, alzando el tono de voz — "I can see that," he said, raising his voice
2) [de palabras, discusión, escrito] tone¡cómo hablas en ese tono a tu padre! — how dare you speak to your father in that tone (of voice)!
•
bajar el tono — to soften one's tonebajar el tono de algo — to soften the tone of sth, tone sth down
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cambiar de tono — to change one's tonecuando le dije eso se serenó y cambió de tono — when I told him that he calmed down and changed his tone o his tone changed
fue él quien cambió el tono de la conversación — it was him that changed the tone of the conversation
la reunión cambió de tono pasadas las nueve de la noche — the tone of the meeting changed after nine o'clock
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a este tono — in the same vein•
subir de tono — [discusión, conversación] to grow o become heated; [conflicto] to intensify; [quejas] to grow louderla oposición está subiendo el tono de sus ataques al gobierno — the opposition is stepping up o intensifying its attacks on the government
3)• a tono — matching
una escena final divertida, muy a tono con el resto de la película — an amusing final scene, very much in keeping with the rest of the film
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ponerse a tono — (=prepararse físicamente) to get (o.s.) into shape; (=animarse) to perk o.s. up *voy a tomarme un whisky doble, a ver si me pongo a tono — I'm going to have a double whisky to perk myself up *
4) (=clase, distinción)•
una familia de tono — a good family•
ser de buen/mal tono: ir a los balnearios era entonces una actividad de buen tono — visiting spas was quite the done thing thenes de mal tono hablar de esos temas — it is bad form to talk about such matters, it's (simply) not done to talk about such things
5) [de color] shade, toneen tonos grises y azules — in shades of grey and blue, in grey and blue tones
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tonos pastel — pastel shades, pastel tones6) (Anat, Med) tone7) (Mús) (=intervalo) tone; (=tonalidad) key; (=altura) pitch8) (Mús) (=diapasón) tuning fork; (=corredera) slide* * *1) ( altura de la voz) pitch, tone; ( manera de expresarse) tone2) (tendencia, matiz) tonefuera de tono — < reacción> uncalled-for; < comentario> inopportune
ponerse a tono — (fam) to get in the mood (colloq)
ser de buen/mal tono — to be in good/bad taste
3) ( de color) shade4) (Mús) key5) (Audio, Rad, TV) tonebajar el tono — ( reducir el volumen) to turn the volume down; ( hablar con menos arrogancia)
subir el tono — ( elevar el volumen) to turn up the volume; ( insolentarse) to raise one's voice
6) ( del teléfono) toneeste teléfono no tiene tono — I can't get a dial tone (AmE) o (BrE) dialling tone on this phone
7) ( de músculos) tone* * *= tenor, tone, overtone, quality, shading, pitch, undertone, chime.Nota: De timbre, campana, reloj, móvil o similar.Ex. My second point may be a slightly tangential, but I hope it is a concrete reaction to the general tenor of Mr. Lubetzky's remarks and the general subject posed.Ex. 'Get on with this,' the principal dictated, in a somewhat less severe tone.Ex. Those materials they describe as ephemera must be collected and despite the derogatory overtones of the descriptor, carefully organized.Ex. 'I'm rather surprised that Arnold would have bothered you with such a trivial matter, Ms. Bragge,' Wronski said with a reassuring smile which had an almost fatherly quality.Ex. The darkest and the lightest shading took the shortest amount of time, the medium shading the longest.Ex. The heading PITCH (Music) illustrates how to qualify a word by another in parenthesis to clarify the meaning = El encabezamiento TONO (Música) ilustra cómo modificar una palabra con otra entre paréntesis para aclarar el significado.Ex. Speakers covered the history of the campaign to alert parents to racist undertones in children's books.Ex. After hearing the chimes, dial your ten-digit customer identification number.----* cambiar el tono = modulate.* con un tono + Adjetivo = in a + Adjetivo + tone.* dar tono = tone.* dar un tono = give + effect.* de dos tonos = bitonal.* de tono + Adjetivo = Adjetivo + in tone.* en tono cáustico = scathingly.* en tono mordaz = scathingly.* en tono reprobatorio = reprovingly, reproachfully.* en tono sarcástico = sardonically.* establecer el tono = set + the theme.* marcar el tono = establish + the tone.* recitar en tono monótono = chant.* relativo al tono = tonal.* subido de tono = risqué, racy [racier -comp., raciest -sup.], bawdy [bawdier -comp., bawdiest -sup.].* tener un tono + Adjetivo = have + a + Adjetivo + quality.* terminar en un tono + Adjetivo = end on + a + Adjetivo + note.* tomar un tono + Adjetivo = take on + Adjetivo + character.* tono apagado = flat tone.* tono auditivo = audio tune.* tono continuo modulado = half-tone.* tono de llamada = dial tone.* tono de voz = tone of voice.* tono ligero = light touch.* tono muscular = muscle tone.* tono rojizo = reddishness.* tono superficial = light touch.* voz + adquirir + tono = voice + take on + quality.* * *1) ( altura de la voz) pitch, tone; ( manera de expresarse) tone2) (tendencia, matiz) tonefuera de tono — < reacción> uncalled-for; < comentario> inopportune
ponerse a tono — (fam) to get in the mood (colloq)
ser de buen/mal tono — to be in good/bad taste
3) ( de color) shade4) (Mús) key5) (Audio, Rad, TV) tonebajar el tono — ( reducir el volumen) to turn the volume down; ( hablar con menos arrogancia)
subir el tono — ( elevar el volumen) to turn up the volume; ( insolentarse) to raise one's voice
6) ( del teléfono) toneeste teléfono no tiene tono — I can't get a dial tone (AmE) o (BrE) dialling tone on this phone
7) ( de músculos) tone* * *= tenor, tone, overtone, quality, shading, pitch, undertone, chime.Nota: De timbre, campana, reloj, móvil o similar.Ex: My second point may be a slightly tangential, but I hope it is a concrete reaction to the general tenor of Mr. Lubetzky's remarks and the general subject posed.
Ex: 'Get on with this,' the principal dictated, in a somewhat less severe tone.Ex: Those materials they describe as ephemera must be collected and despite the derogatory overtones of the descriptor, carefully organized.Ex: 'I'm rather surprised that Arnold would have bothered you with such a trivial matter, Ms. Bragge,' Wronski said with a reassuring smile which had an almost fatherly quality.Ex: The darkest and the lightest shading took the shortest amount of time, the medium shading the longest.Ex: The heading PITCH (Music) illustrates how to qualify a word by another in parenthesis to clarify the meaning = El encabezamiento TONO (Música) ilustra cómo modificar una palabra con otra entre paréntesis para aclarar el significado.Ex: Speakers covered the history of the campaign to alert parents to racist undertones in children's books.Ex: After hearing the chimes, dial your ten-digit customer identification number.* cambiar el tono = modulate.* con un tono + Adjetivo = in a + Adjetivo + tone.* dar tono = tone.* dar un tono = give + effect.* de dos tonos = bitonal.* de tono + Adjetivo = Adjetivo + in tone.* en tono cáustico = scathingly.* en tono mordaz = scathingly.* en tono reprobatorio = reprovingly, reproachfully.* en tono sarcástico = sardonically.* establecer el tono = set + the theme.* marcar el tono = establish + the tone.* recitar en tono monótono = chant.* relativo al tono = tonal.* subido de tono = risqué, racy [racier -comp., raciest -sup.], bawdy [bawdier -comp., bawdiest -sup.].* tener un tono + Adjetivo = have + a + Adjetivo + quality.* terminar en un tono + Adjetivo = end on + a + Adjetivo + note.* tomar un tono + Adjetivo = take on + Adjetivo + character.* tono apagado = flat tone.* tono auditivo = audio tune.* tono continuo modulado = half-tone.* tono de llamada = dial tone.* tono de voz = tone of voice.* tono ligero = light touch.* tono muscular = muscle tone.* tono rojizo = reddishness.* tono superficial = light touch.* voz + adquirir + tono = voice + take on + quality.* * *tono grave serious toneen tono cariñoso in an affectionate tone of voicese lo he dicho en todos los tonos I've told him time and time again, I've tried telling him every way I can think ofen tono de reproche reproachfully—me da igual —contestó en tono despectivo it's all the same to me, she answered scornfullyno es lo que me dijo, sino el tono en que lo dijo it isn't what he said, it's the way he said it o it's the tone he usedB (tendencia, matiz) toneel tono general de la conversación fue amistoso the general tone of the conversation was friendlya tono con in keeping with, in tune withno estuvo muy a tono con la ocasión it wasn't very in keeping with the occasionpara estar a tono con los tiempos to keep up with the timesfuera de tono: su reacción estuvo bastante fuera de tono her reaction was rather out of placesiempre hace comentarios fuera de tono he's always making inopportune remarksno venir a tono to be out of placeser de buen/mal tono to be in good/bad tasteC (de un color) shadeéste es un tono de gris más oscuro this is a darker shade of graytonos pastel pastel shadessubido de tono risquéD ( Mús) keyCompuesto:tono mayor/menormajor/minor keybajar el tono (reducir el volumen) to lower the volume, turn the volume down(hablar con menos arrogancia): baja el tonito que soy tu madre don't take that tone with me, I'm your motherF (del teléfono) toneeste teléfono no tiene or no da tono I can't get a dial tone ( AmE) o ( BrE) dialling tone on this phoneCompuestos:● tono de discar or marcarringing toneG (de músculos) tone* * *
tono sustantivo masculino
1
en tono de reproche reproachfully;
el tono en que lo dijo the way he said it;
el tono general de la conversación the general tone of the conversationb) (Rad, Telec, TV) tone;
este teléfono no da or tiene tono I can't get a dial tone (AmE) o (BrE) dialling tone on this phone;
tono de marcar or (AmL) de discado or (AmS) de discar dial tone (AmE), dialling tone (BrE);
no venir a tono to be out of place
2 ( de color) shade;◊ subido de tono risqué
3 (Mús) key
tono sustantivo masculino
1 (de la voz: intensidad) tone, pitch
un tono alto/bajo, a high/low pitch
(: modo) lo dijo en tono despectivo, he said it in a contemptuous tone
2 (de un color) shade, tone
diferentes tonos de verde, different shades of green
3 Mús key
4 (del teléfono) tone
♦ Locuciones: familiar darse tono, to put on airs
a tono con, in tune with
a tono con los tiempos, in keeping with the times
de buen/mal tono, in good/bad taste
fuera de tono, inappropiate, out of place
figurado (algo grosero, obsceno) subido de tono, arrogant, (altanero) haughty
' tono' also found in these entries:
Spanish:
acre
- agradar
- aguda
- agudo
- alta
- alto
- atonía
- bajar
- clave
- grave
- inflexión
- jovial
- rebajar
- salida
- sarcástica
- sarcástico
- sorna
- suave
- suavidad
- subida
- subido
- abrupto
- ácido
- agrio
- amigable
- atenuar
- bajo
- brusco
- burlón
- cálido
- cansado
- cantarín
- cortante
- decidido
- despectivo
- destemplado
- disuasivo
- elevar
- endulzar
- familiar
- humilde
- imperativo
- impertinente
- irónico
- magistral
- pastoso
- resuelto
- sequedad
- tajante
- teatral
English:
abrupt
- bawdy
- chord
- emphatic
- friendly
- hue
- injured
- key
- measured
- menace
- off-color
- off-colour
- pitch
- pose
- shade
- subdued
- talk down
- tone
- tune
- unnatural
- urgent
- coloring
- critically
- dial
- gentle
- high
- lilt
- monotone
- name
- note
- off
- pastel
- pleasantly
- racy
- rise
- risqué
- show
- step
- talk
- tint
- valentine
* * *tono nm1. [de sonido] tone;bajar el tono to lower one's voice;dar el tono to set the tonetono continuo [de teléfono] Br dialling o US dial tone; Andes, RP tono de discado o de discar [de teléfono] Br dialling o US dial tone;2. [de palabras, escrito, discurso] tone;el tono con el que lo dijo the tone she said it in, the tone in which she said it;¡no me hables en ese tono! don't speak to me in that tone (of voice)!;habló con tono serio he spoke in a serious tone of voice;lo dijo en tono de broma she said it jokingly;la novela es de tono humorístico the novel is humorous in tone;bajar de tono to quieten down;cambiar de tono: la reunión fue cambiando de tono the tone o atmosphere of the meeting gradually changed;aquí el texto cambia de tono at this point in the text the tone changes;subir el tono, subir de tono [volumen, ruido] to get o grow louder;[situación] to get angrier;el murmullo/la protesta subió de tono the murmuring/the protests grew louder;la conversación subió de tono the conversation got more heated;subido de tono [atrevido, picante] risqué;[impertinente] impertinent3. [de color] shade, tone;en tonos ocres/pastel in ochre/pastel shades o tones;tono de piel complexion4. [de músculo] tonetono muscular muscle tone [altura] pitch; [intervalo] tone, US step tono agudo high pitch;tono grave low pitch;tono mayor major key;tono menor minor key;tono puro simple tone7. [en frases]a tono: cortinas y cojines a tono matching curtains and cushions;estar a tono con to suit;un traje/discurso a tono con las circunstancias a dress/speech appropriate to o in keeping with the circumstances;Famponerse a tono [emborracharse] to get in the mood;de buen tono elegant, tasteful;ser de buen tono to be the done thing;no es de buen tono mencionar la guerra it is not done to mention the war;de mal tono crass, vulgar;Famdarse tono to give oneself airs;fuera de tono out of place* * *m MÚS, MED, PINT tone;estar a tono con algo be in harmony with sth;ponerse a tono get into the mood* * *tono nm1) : tonetono muscular: muscle tone2) : shade (of colors)3) : key (in music)* * *tono n1. (de sonido, voz) tone2. (de color) shade -
9 axer
axer [akse]➭ TABLE 1 transitive verb* * *akse1) lit to centre [BrE] [vis]; to line up [pièce]* * *akse vtaxer qch sur — to centre sth on Grande-Bretagne to center sth on USA
* * *axer verb table: aimer vtr2 fig ( baser) to base (sur on); ( concentrer) to centreGB (sur on); axer ses recherches sur un thème to focus one's research on a theme; film axé sur les problèmes sociaux film which focuses on social problems; projet axé sur la clientèle étrangère scheme aimed at foreign customers.[akse] verbe transitifune modernisation axée sur l'importation des meilleures techniques étrangères modernization based on importing the best foreign techniques -
10 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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11 П-218
ПОВЕСТКА ДНЯ NP sing only fixed WO1. Also: ПОРЯДОК ДНЯ a list of questions or subjects for discussion at a meetingby extension an informal list or plan of things to be done, addressed etcagendaorder (business) of the day (in limited contexts, extended usage only) schedule of events.Согласно повестке дня, за Крамовым должен был выступить какой-то профессор Горский... (Каверин 1). According to the agenda, a certain Professor Gorsky was due to speak after Kramov. (1a).(extended usage) Вопрос, почему Строковский держит Поляшко в институте, да ещё на первых ролях, никогда не сходил с повестки дня кулуарных разговоров (Залыгин 1). ( context transl) A constant theme of corridor gossip was why Strokovsky kept Poliashko at the institute and in a key position (1a).2. на повестке дня бытье, стоять ставить что на повестку дня снимать что с повестки дня (to be, be made etc) a priority: (be on (put sth. on, take sth. off)) the agenda(be) the order of the day.Нет, стоп! - сказал район. Берись-ка сперва за заём. Эта кампания на повестке дня (Абрамов 1). "Halt!" said the District Committee. First take care of the Loan-that was the campaign on the agenda (1a).«Вы, русские, - странный народ... Готовы до бесконечности спорить о вещах и вопросах, которые в цивилизованном мире давно решены и сняты, как у вас говорят, с повестки дня...» (Максимов 2). "You Russians are a strange people.. You are prepared to argue endlessly about things which in the civilized world have long since been resolved and have been, as you put it, taken off the agenda..." (2a). -
12 повестка дня
[NP; sing only; fixed WO]=====1. Also: ПОРЯДОК дня a list of questions or subjects for discussion at a meeting; by extension an informal list or plan of things to be done, addressed etc:- agenda;- [in limited contexts, extended usage only] schedule of events.♦ Согласно повестке дня, за Крамовым должен был выступить какой-то профессор Горский... (Каверин 1). According to the agenda, a certain Professor Gorsky was due to speak after Kramov. (1a).♦ [extended usage] Вопрос, почему Строковский держит Поляшко в институте, да ещё на первых ролях, никогда не сходил с повестки дня кулуарных разговоров (Залыгин 1). [context transl] A constant theme of corridor gossip was why Strokovsky kept Poliashko at the institute and in a key position (1a).2. на повестке дня быть, стоять; ставить что на повестку дня; снимать что с повестки дня (to be, be made etc) a priority:- (be on <put sth. on, take sth. off>) the agenda;- (be) the order of the day.♦ Нет, стоп! - сказал район. Берись-ка сперва за заём. Эта кампания на повестке дня (Абрамов 1). "Halt!" said the District Committee. First take care of the Loan-that was the campaign on the agenda (1a).♦ "Вы, русские, - странный народ... Готовы до бесконечности спорить о вещах и вопросах, которые в цивилизованном мире давно решены и сняты, как у вас говорят, с повестки дня..." (Максимов 2). "You Russians are a strange people.. You are prepared to argue endlessly about things which in the civilized world have long since been resolved and have been, as you put it, taken off the agenda..." (2a).Большой русско-английский фразеологический словарь > повестка дня
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13 порядок дня
[NP; sing only; fixed WO]=====1. Also: ПОРЯДОК дня a list of questions or subjects for discussion at a meeting; by extension an informal list or plan of things to be done, addressed etc:- agenda;- [in limited contexts, extended usage only] schedule of events.♦ Согласно повестке дня, за Крамовым должен был выступить какой-то профессор Горский... (Каверин 1). According to the agenda, a certain Professor Gorsky was due to speak after Kramov. (1a).♦ [extended usage] Вопрос, почему Строковский держит Поляшко в институте, да ещё на первых ролях, никогда не сходил с повестки дня кулуарных разговоров (Залыгин 1). [context transl] A constant theme of corridor gossip was why Strokovsky kept Poliashko at the institute and in a key position (1a).2. на повестке дня быть, стоять; ставить что на повестку дня; снимать что с повестки дня (to be, be made etc) a priority:- (be on <put sth. on, take sth. off>) the agenda;- (be) the order of the day.♦ Нет, стоп! - сказал район. Берись-ка сперва за заём. Эта кампания на повестке дня (Абрамов 1). "Halt!" said the District Committee. First take care of the Loan-that was the campaign on the agenda (1a).♦ "Вы, русские, - странный народ... Готовы до бесконечности спорить о вещах и вопросах, которые в цивилизованном мире давно решены и сняты, как у вас говорят, с повестки дня..." (Максимов 2). "You Russians are a strange people.. You are prepared to argue endlessly about things which in the civilized world have long since been resolved and have been, as you put it, taken off the agenda..." (2a).Большой русско-английский фразеологический словарь > порядок дня
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14 speech
nречь; выступлениеto carry smb's speech live on nationwide radio and television — вести прямую передачу чьей-л. речи по центральному радио и телевидению
to give a speech — выступать с речью; произносить речь
to hear an emotional speech by smb — выслушивать чью-л. эмоциональную речь
to interrupt smb's speech — прерывать чью-л. речь
to lessen the impact of a speech — уменьшать воздействие чьей-л. речи
to pick a theme for one's speech — выбирать тему для своей речи
to rehearse one's speech — репетировать свою речь
to respond negatively to a speech — отрицательно реагировать на какую-л. речь
- accusatory speechto unite in praise of smb's speech — совместно хвалить чье-л. выступление
- arresting speech
- austerity speech
- bitter speech
- blunt speech
- brilliant speech
- campaign speech
- capital speech
- cautiously worded speech
- closing speech
- concession speech
- conciliatory speech
- concluding speech
- curtailment of free speech
- delivery of a speech
- disappointing speech
- emotional speech
- epoch-making speech
- faculty of speech
- fiery speech
- fighting speech
- flaming speech
- foreign policy speech
- free speech - hard-hitting speech
- hard-line speech
- historic speech
- hot speech
- in connection with the previous speech
- inaugural speech
- inauguration speech
- inflammatory speech
- introductory speech
- keynote speech
- lack-luster speech - maiden speech
- major policy speech
- much quoted speech
- one minute speech
- opening speech
- peaceful speech
- policy-making speech
- ponderous speech
- powerful speech
- rebellious speeches
- repression of free speech
- resignation speech
- sapid speech
- seditious speech
- self-critical speech
- speech couched in general terms
- speech for the defense
- speech from the throne
- speech in reply
- speech of welcome
- speech on European matters
- speech received a mixed reception
- speech was well received
- state-of-the-nation speech
- stirring speech
- substantial speech
- televised speech
- tenor of smb's speech
- tough speech
- UN speech
- uncompromising speech
- unscheduled speech
- valedictory speech
- victory speech
- violent speech
- welcoming speech
- whistle stop speech
- wide-ranging speech -
15 compelling
•• Compelling... 4. demanding or holding one’s attention. 5. tending to convince or convert by or as if by forcefulness of evidence (Webster’s Third New International Dictionary).
•• Пример образованного от глагола прилагательного, по значению ушедшего далеко от своего корня и сильно десемантизировавшегося. Словари дают, например, compelling novel – сильный роман, compelling voice – повелительный голос, compelling smile – неотразимая улыбка, compelling argument – убедительный аргумент. Но десемантизация этого слова продолжается. Что такое, например, compelling national theme? Пример: Absent compelling national themes, Campaign ‘98 will be a race-by-race slugfest (Business Week). Здесь может подойти столь же «растяжимое» русское слово, например, серьезная, крупная.
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16 warm
A ○ nB adj1 ( not cold) [place, bed, clothing, food, temperature, air, water, day, climate, fire, sun] chaud ; [scent, trail] (encore) frais/fraîche ; in warm weather quand il fait chaud ; to be warm [person] avoir chaud ; [weather] faire chaud ; it's warm today il fait bon or chaud aujourd'hui ; it's nice and warm in here on est bien au chaud ici ; are you warm enough? as-tu assez chaud? ; in a warm oven Culin à four très doux ; ‘serve warm’ Culin ‘servir tiède’ ; this soup is only warm, not hot cette soupe est tiède, pas chaude ; it's warm work c'est un travail qui donne chaud ; to get warm [person, weather, object] se réchauffer ; you're getting warmer! ( in guessing game) tu chauffes! ; to get sb/sth warm réchauffer qn/qch ; to get oneself warm se réchauffer ; to keep (oneself) warm ( wrap up) ne pas prendre froid ; ( take exercise) se tenir chaud ; ( stay indoors) rester au chaud ; to keep sb warm [extra clothing, blanket] tenir chaud à qn ; [nurse] tenir qn au chaud ; to keep sth warm tenir [qch] au chaud [food] ; chauffer [qch] (en permanence) [room] ; we got the sitting-room warm nous avons chauffé le salon ;2 (cordial, enthusiastic) [person, atmosphere, applause, congratulations, feeling, reception, smile, thanks, welcome] chaleureux/-euse ; [admiration, support] enthousiaste ; to have a warm heart être chaleureux/-euse ; warm(est) regards meilleures amitiés ; to give sb/get a warm welcome accueillir qn/être accueilli chaleureusement ;C vtr chauffer [plate, dish, food, water] chauffer ; réchauffer [implement] ; réchauffer [bed] ; se réchauffer [part of body] ; she was warming her hands by the fire elle se réchauffait les mains près du feu ; to warm sb's heart réchauffer le cœur de qn.D vi [food, liquid, object] chauffer.to make things warm for sb ○ en faire voir de toutes les couleurs ○ à qn.■ warm to, warm towards:▶ warm to [sb/sth] se prendre de sympathie pour [acquaintance] ; s'enthousiasmer pour [artist, idea, cause] ; commencer à apprécier [artistic, literary style] ; s'attaquer avec enthousiasme à [task, work] ; ‘and then,’ he said, warming to his theme,… ‘ensuite,’ dit-il, de plus en plus enthousiaste,…■ warm up:1 [person, room, house] se réchauffer ; [food, liquid] chauffer ; Aut, Elec [car, engine, radio] chauffer ;2 fig ( become lively) [discussion, campaign, party, audience] s'animer ; things warmed up when the band arrived ça s'est animé quand le groupe est arrivé ; it took the audience a while to warm up il a fallu du temps pour chauffer ○ la salle ;3 Sport [athlete, player] s'échauffer ; Mus [singer] s'échauffer la voix ; [orchestra, musician] se préparer ;▶ warm up [sth], warm [sth] up
См. также в других словарях:
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